When it comes to content, you want to make sure that it is effective in converting readers into customers. After all, that is the ultimate goal, isn’t it? In this blog post, we will discuss three ways to create content that will help you achieve your conversion goals. We are a content marketing company based in Utah, and we know what it takes to produce content that really works!

1. Focus on The Needs of Your Audience

The first way to create converting content is to focus on the needs of your audience. What are they looking for? What kind of information do they need? When you know the answers to these questions, you can produce content that addresses their needs and helps them solve their problems. This is the kind of content that will really resonate with your audience and encourage them to take action.

Tools you can use to find this out:

Google Analytics:

Look at the behavior of your audience on your website. What pages are they spending the most time on? What content are they engaging with? This will give you some insight into what they are looking for.

Social media:

Take a look at the content that is performing well on social media. What kind of content are people sharing and engaging with? This can give you some ideas for the type of content that will resonate with your audience.

Surveys:

Ask your audience directly what they want to see from you. Send out a survey to gather feedback on the kind of content they would find helpful. This is a great way to get some specific ideas that you can use to create converting content.

2. Make It Easy to Read and Understand

Another important aspect of creating converting content is making sure that it is easy to read and understand. No one wants to wade through a long, dense article filled with technical jargon. Keep your language clear and concise, and break up your content into smaller paragraphs and sections. Use subheadings to help readers navigate your content, and include images and graphics to break up the text and make it more visually appealing.

Tools you can use to achieve this:

Readability scores:

There are a number of online tools that you can use to check the readability of your content. These tools will give you a score that indicates how easy your content is to read. Aim for a score of 60 or higher.

Editing:

Once you have written your content, take some time to edit it and make sure it is clear and concise. Remove any unnecessary words or phrases, and reorganize your content to make it easier to read.

Formatting:

Pay attention to the formatting of your content. Use short paragraphs and plenty of white space to make it easy on the eyes. Include subheadings and images to break up the text and add visual interest.

3. Write Compelling Calls to Action

The last tip for creating converting content is to write compelling calls to action. Whether it’s for a blog, video, or vlog, no matter what type of content it is, a call to action is a statement that tells the reader what you want them to do next. It could be something like, “Sign up for our newsletter,” or “Download our free eBook.” Your call to action should be clear and concise, and it should be placed at the end of your content so that readers know what they can do next.

Tools you can use to create effective calls to action:

Power words:

Use persuasive language in your call to action to encourage readers to take action. Words like “free,” “now,” and “limited time only” can be effective in getting people to take the next step.

Actionable verbs:

Make sure your call to action includes an actionable verb that tells the reader what to do. Words like “download,” “sign up,” and “subscribe” are all good options.

Benefits:

Include a benefit in your call to action so that readers know what they will get by taking the next step. For example, you could say, “Sign up for our newsletter and get exclusive content delivered to your inbox.”

Copper Content Co: Content Marketer Utah

When it comes to creating converting content, you want to make sure that you are focusing on the needs of your audience and making it easy for them to read and understand. Use the tools and tips we’ve shared in this blog post to create content that really works!

If you’re looking for a content marketing company in Utah, look no further than Copper Content Co. We specialize in creating content that is designed to convert, and we can help you take your content marketing to the next level. Book a free Strategy Call today to learn more!

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