You started your business to help people heal, move, nourish, or come back to themselves. Not because you love sales funnels or obsess over hashtags. If you’re a wellness entrepreneur, chances are you didn’t get into this to market—but you know you need to.
That’s where this field guide comes in.
Whether you’re a breathwork facilitator, herbalist, yoga teacher, holistic nutritionist, or energy worker, this guide is here to help you find the kind of marketing support that actually feels good.
Chapter One: Tune Into Your Marketing Energy
Before you outsource, post, or plan, pause. Marketing carries energy, and your audience can feel it.
Ask yourself:
- Does this feel like service or obligation?
- Is this aligned with how I want to show up?
- Do I even like the platforms I’m on?
Start here. The rest flows better when your energy is in the right place.
Chapter Two: Define Your Wellness Brand Archetype
You don’t need to fit into a box, but having a loose archetype can guide your messaging.
Are you:
- The Educator (you share tons of value and knowledge)?
- The Nurturer (you create safe spaces and calming vibes)?
- The Visionary (you’re leading a movement or shifting culture)?
- The Alchemist (you blend modalities and help transform lives)?
Knowing this helps clarify your tone, visuals, and even what kind of marketing support you need.
Chapter Three: What Real Marketing Support Looks Like
Forget the big agencies with flashy promises. Wellness entrepreneurs need:
- Strategy grounded in soul, not scarcity
- Content creation that honors your rhythm
- SEO support that speaks human
- Ad management that doesn’t feel aggressive
At Copper Content, we don’t push. We support. We listen to your voice and help you amplify it without burnout.
Chapter Four: 5 Signs You Need a Marketing Partner
- You’re spending more time trying to figure out Canva than creating offers.
- You have a beautiful service but no one knows about it.
- Instagram is draining your soul.
- You’re overwhelmed by all the things you “should” be doing.
- You’re craving clarity, not just content.
Sound like you? Time to bring in help.
Chapter Five: Fun, Feel-Good Marketing Ideas for Wellness Brands
Marketing doesn’t have to feel heavy. Here are a few nourishing ideas:
- Host a seasonal virtual retreat with collaborators in your niche
- Start a blog series about client healing stories (with permission, of course)
- Make a free quiz to help people discover their dosha, aura type, or ideal wellness path
- Share simple rituals on social media: moon cycle tips, grounding breathwork, herbal infusions
- Offer a gift exchange or giveaway with other small businesses in your community
Chapter Six: Call in the Right Support
Look for marketing partners who:
- Respect your pacing
- Understand the wellness space
- Don’t force trends
- Talk with you, not at you
We might be that partner for you—but even if we’re not, we hope this guide helps you find someone who truly sees your vision.
You don’t need to do it all. You just need to do what feels aligned.
Copper Content Co
Marketing Support for Wellness Entrepreneurs
Strategy | SEO | Soulful Growth