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Fall Marketing Refresh: 7 Things to Check Before the Holiday Rush
There's something about September that always feels like a fresh start. Maybe it's leftover back-to-school energy. Maybe it's the first morning that's slightly less hot here in Southern Utah and suddenly we're all pretending it's sweater weather. Whatever it...
10 Common Google Ads Mistakes That Waste Your Budget
Google Ads can be an incredible tool for growing a business. It can also be a really efficient way to light money on fire. And unfortunately, the difference isn't always obvious. Your campaign can be getting impressions. Your ads can be getting clicks. Google might...
Why Marketing Isn’t an Expense—It’s an Investment
I know marketing can feel like an expense. Especially when you're a small business owner. You've got payroll. Rent. Software. Insurance. Inventory. Taxes. Approximately 700 subscriptions you don't remember signing up for. And then someone like me comes along and says,...
The Power of Customer Reviews for Local SEO
You probably already know reviews are important. Before trying a new restaurant, booking a hotel, hiring someone to work on your house, or even choosing a new hair stylist, what's one of the first things you do? You check the reviews - as you should! But customer...
What Makes Content “SEO-Friendly”?
If you've spent any time reading about SEO, you've probably heard the phrase "SEO-friendly content." But what does that actually mean? Does it mean stuffing your page with keywords? Writing 2,000-word blog posts? Adding a bunch of headings? Not exactly. I've been...
How to Rank Higher on Google Maps
If you've ever Googled something like "coffee shop near me," "plumber in St. George," or "best yoga studio," you've probably noticed the map that shows up before the regular search results. That's Google Maps, or what marketers call the "Local...