Blog
Tips, News + Updates
Why Marketing Isn’t an Expense—It’s an Investment
I know marketing can feel like an expense. Especially when you're a small business owner. You've got payroll. Rent. Software. Insurance. Inventory. Taxes. Approximately 700 subscriptions you don't remember signing up for. And then someone like me comes along and says,...
The Power of Customer Reviews for Local SEO
You probably already know reviews are important. Before trying a new restaurant, booking a hotel, hiring someone to work on your house, or even choosing a new hair stylist, what's one of the first things you do? You check the reviews - as you should! But customer...
What Makes Content “SEO-Friendly”?
If you've spent any time reading about SEO, you've probably heard the phrase "SEO-friendly content." But what does that actually mean? Does it mean stuffing your page with keywords? Writing 2,000-word blog posts? Adding a bunch of headings? Not exactly. I've been...
How to Rank Higher on Google Maps
If you've ever Googled something like "coffee shop near me," "plumber in St. George," or "best yoga studio," you've probably noticed the map that shows up before the regular search results. That's Google Maps, or what marketers call the "Local...
Why I Only Take Clients I Truly Believe I Can Help
One of the best decisions I've ever made in my business was realizing that I don't have to say yes to every client. When I first started Copper Content, I thought I did. I was trying to grow. Build a portfolio. Pay the bills. I took on projects that weren't a great...
Why Your Google Ads Aren’t Generating Leads
You've been running Google Ads for a while now. You're getting clicks. People are visiting your website. Maybe you're even spending a few hundred—or a few thousand—dollars every month. But the phone isn't ringing. The contact forms aren't coming in. And you're...